Private Curation — Est. Worldwide
A private curator matching luxury asset owners — boutique hotels, F&B groups, experiential retail, marinas and yachts — with avant-garde, non-commercial talent. We transform static assets into cultural destinations through metrics-driven testing pilots and permanent creative integrations.
Founder
Former chef, wine & spirits broker, current sommelier, published poet, and F&B/hospitality consultant.
Traveled to six continents.
Talent is understanding how to find the best talent, see the big picture and how the dots connect, and finding the people that need their talent the most.
Persona I
Four pillars of intervention. Select one to see how the studio reads the gap, and what we place inside it.
Corporate stagnation. A restaurant floor that reads as amenity, not destination.
Renegade mixologists, chef takeovers, and residency dining formats programmed against your calendar — designed to pull the city in, not only the guest upstairs.
Financial Blueprint
Indicative only. Our commercial model aligns interests across three instruments — a curation retainer, transparent production markup, and a royalty split on concept-attributable revenue.
$ 750,000
11% — fixed
17% — at cost + markup
6% of attributable revenue
Persona II
The incubation framework exists so that uncompromised work can enter commercial rooms without being sanded down. You keep the practice. We take the friction.
01
We license. We never acquire your name, recipes, or moulds.
02
Contractual veto on brand dilution. Approval rights over every published image.
03
Negotiated up front, paid on schedule, independent of venue performance.
04
Permits, insurance, procurement, legal and F&B compliance handled by the studio.
Chefs, fermenters, bartenders and bakers with a signature no group operator would sign off on.
Installation, light, sound and scent practitioners who build rooms rather than decorate them.
Shipwrights, sailmakers and material innovators working reclaimed teak, canvas and bronze.
Hand-dyers, weavers and upholstery artists producing at atelier scale, not container scale.
Method
We audit the asset in person: spatial gaps, guest mix, adjacency, aesthetic ethos, and the commercial ceiling nobody has named out loud. Output is a written curation thesis.
2–3 weeks
Access to the private, off-grid VADEN LEBLANC registry. Shortlists are hand-built, never algorithmic — three to five practitioners, each with a costed intervention.
3–4 weeks
A metrics-driven pop-up of three to six months. Covers, dwell, sell-through, press value and guest sentiment tracked against a pre-agreed baseline.
3–6 months
What works becomes permanent: long-term licensing, IP splits, product lines, or a full residency contract with the talent placed inside your operation.
Ongoing
Intake